CHICAGO -- Frigoglass, the leading player in the global Ice Cold Merchandisers (Beverage Coolers) market participated at the 2011 NACS Show, the number one trade fair in the USA, which provides the most comprehensive representation of products and services for the convenience industry. The exhibition took place from the 2nd to 4th of October in Chicago, IL. Frigoglass is present in the US with its own production plant in Spartanburg, SC. The company’s offering includes the Miracool range, a complete product range developed specifically for the North American market as well as successful global solutions and concepts such as the Retro and the Classic coolers.

The new Frigoglass range of beverage coolers, Ice Cold Merchandisers (ICMs), is designed to reduce the impact on the environment through the use of natural refrigerants, natural substances in the insulation process as well as smart energy management systems that reduce energy consumption by up to 50%. The Miracool ICMs are Energy Star certified and are highly compatible with the recycling process requirements. In addition to that, Frigoglass is the first company in North America that uses cyclopentane (an environmentally friendlier blowing agent) in the production process of beverage coolers (ICMs). Finally, the optimised and efficient design, best–in-class components like LED lighting, efficient compressors, fan motors and glass panes work well towards providing high efficiency levels.

Frigoglass was also proud to showcase customized units developed in cooperation with its customers, recognizing the need for brand equity development, and providing innovative ways for brand communication. Differentiation at the point of sale is often the key driver for share gains that is triggered by eye-catching features and the appropriateness of the ICM platform that facilitates easy access. This is a key discipline that differentiates Frigoglass from its competitors, and as such the company targets 20% of ICMs sales every year to be generated from new products.

Mark Lewis, of Frigoglass North America commented:
“We are very excited to have participated at the NACS Show in Chicago, one of the leading and most respected exhibitions of the convenience stores industry. Further enhancing our presence, as well as promoting our sustainable product line portfolio in the US market, remains a key strategic priority for Frigoglass. Through a variety of sustainable practices and innovative initiatives, Frigoglass has been leading the industry in developing environmentally friendlier products, which address the industry’s needs. That said, we are indeed very proud to be presenting our environmentally friendlier beverage cooling solutions in the US market, delivering our corporate promise of providing products and services which not only meet our customers’ needs but also minimize the impact on the environment’’.

About Frigoglass
Frigoglass is the leading player in the global Ice-Cold Merchandisers (Beverage Coolers) market and one of the leading glass producers in West Africa and the Middle East, meeting the needs of beverage companies.

Frigoglass is the largest and most geographically diverse company in the Ice-Cold Merchandising (ICM) market. Production hubs are located in Romania, Russia, Greece, Turkey, India, China, Indonesia, South Africa, Nigeria, and most recently in the USA. Stand alone sales offices operate in Poland, Norway, Ireland, Kenya, the Philippines, Germany, France, Malaysia and Australia, complemented by an extensive network of sales representatives and distributors. The customer base includes Coca Cola Company bottlers (Coca Cola Hellenic, the Bottling Investments Group, Coca Cola Enterprises, Coca-Cola Amatil, Coca Cola Sabco and many others), major brewers (AB InBev, SABMiller, Carlsberg, Heineken, Diageo, Efes and others), Pepsi bottlers, dairy companies (Nestlé, Danone).

For more information, please contact:

Frigoglass
Veni Zafolia
Marketing Services Manager& Sustainability Coordinator
Tel: +30 210 6165736
Email: vzafolia@frigoglass.com

CIVITAS
PR Agency
Vanda Giannara: e-mail: v.giannara@civitas.gr tel: +30 210 6835404
Eva Epitropaki: e-mail: e.epitropaki@civitas.gr tel: +30 219 9991946